Drunk Elephant Skincare: Is It Really Worth the Hype?

Introduction

Drunk Elephant is that girl in the beauty world, but is it truly worth the hype, or is it just another overrated skincare brand? Known for its clean, biocompatible formulas and minimalist packaging, this brand has been dominating skincare convos online. According to Drunk Elephant, their approach is all about putting skin health first. On their website, they emphasize selecting biocompatible ingredients those that work harmoniously with the skin, without worrying whether they’re synthetic or natural. Instead, they prioritize research-backed actives that either directly benefit the skin or support the integrity of their formulations.

The brand also stresses the importance of maintaining healthy pH levels, using small molecular structures that are easily absorbed, and incorporating effective active ingredients that help protect the skin’s acid mantle. Just as significant as what they include is what they leave out. Drunk Elephant avoids what they call the Suspicious 6 : essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and sodium lauryl sulfate (SLS). By eliminating these potentially disruptive ingredients, their products aim to reset and maintain balanced, glowing skin.

If you’ve been debating whether to hop on this trend, stick around. We’re breaking down everything from their philosophy to their cult-favorite products to see if Drunk Elephant is truly a skincare must-have or just a case of FOMO (fear of missing out).

The Origin Story of Drunk Elephant

Drunk Elephant wasn’t just created out of nowhere, it’s a story with purpose. Tiffany Masterson, the founder, was fed up with how her skin was acting up despite trying countless products. She realized it wasn’t about what she was using, but what she wasn’t avoiding. That’s when she coined the “Suspicious 6 ” and built a brand around eliminating those harmful ingredients.

“When I created Drunk Elephant, I isolated the most effective ingredients that directly benefit the health of skin. Now I think of Drunk Elephant as an ingredient-elimination philosophy for a total skin reset.” — Tiffany Masterson

Her focus wasn’t just on making products, it was on fixing what other brands were messing up. And clearly, it worked, because this brand now has a cult following.

How Drunk Elephant Got Its Name

Tiffany Masterson didn’t initially plan to start a skincare line, but her journey took an unexpected turn thanks to her research into skincare ingredients. One of the first ingredients she discovered was marula oil, a powerhouse oil known for its ability to do much more than just moisturize the skin.It hydrates, protects, and rejuvenates.

In a TikTok video posted on the official Drunk Elephant account, Tiffany answered the popular question: “How did Drunk Elephant get its name?” She explained that while researching marula oil, she stumbled across a fascinating story: elephants in Africa reportedly become “drunk” after eating fermented marula fruit and stumbling around. This quirky anecdote resonated with Tiffany, sparking the idea for the brand name.

“I thought it was a great opportunity to give a serious skincare line a fun and memorable name,” Tiffany shared in the video.

Thus, Drunk Elephant was born, a name that perfectly combines the brand’s lighthearted vibe with its science-backed, effective skincare products. The marula oil featured in many Drunk Elephant products became a core ingredient, tying the brand’s story to its formulations in a way that’s as playful as it is iconic.

The brand further deepens its connection to Africa by incorporating Africa-inspired words into its product lineup, drawing from Swahili and other languages.

Africa-Inspired Product Names

1. T.L.C. Sukari Babyfacial: “Sukari,” meaning “sugar” in Swahili, references the sugar-derived glycolic acid in the formula.
2. Kamili Cream Body Cleanser: “Kamili,” meaning “complete” in Swahili, reflects the product’s gentle and comprehensive cleansing properties.
3. Pekee Bar: “Pekee,” meaning “only” or “sole” in Swahili, highlights its pure and simple formula.
4. Laini Latherless Conditioning Co-Cleanser: “Laini,” meaning “soft” in Swahili, emphasizes its gentle, softening effects.
5. Bora Barrier Repair Cream: “Bora,” meaning “excellent” or “best” in Swahili, underscores its superior barrier-repairing properties.
6. Slaai Makeup-Melting Butter Cleanser: While not Swahili, “Slaai” is an Afrikaans word for “salad,” symbolizing its blend of nourishing oils.

These names showcase Drunk Elephant’s thoughtful nods to African culture, connecting the brand’s identity to the languages and resources of the region.

What Is Drunk Elephant and How Did It Become So Popular With Gen Alpha?

Drunk Elephant is a skincare brand that has achieved unprecedented success, becoming one of the fastest-growing skincare companies in history. Known for its luxury products featuring powerful anti-aging ingredients like niacinamide, retinol, and alpha hydroxy acids (AHAs), the brand’s prices can go as high as $134 per product. Yet, despite its prestige, Drunk Elephant has unexpectedly captured the attention of an unlikely demographic: Gen Alpha, kids as young as seven years old.

So, why are elementary schoolers suddenly clamoring for high-end skincare? The answer lies in the brand’s viral rise on TikTok. As Drunk Elephant gained traction on the platform, it quickly became a symbol of social status among younger kids, much like the craze for Stanley tumblers and other trendy items. Essentially, it’s a classic case of kids wanting what other kids have.

Although Drunk Elephant’s founder claims that most of the products are safe for kids, many dermatologists disagree. Ingredients like retinol and AHAs, which are designed to target advanced skin concerns, are often too strong for young, healthy skin. This has sparked debates about whether Drunk Elephant’s products are suitable for their newfound audience and whether the brand should pivot to offer gentler, kid-friendly Skincare options.

Who was Drunk Elephant Really Targeting?

A common question is: Who exactly is Drunk Elephant’s target audience? According to the brand’s CEO, Drunk Elephant markets itself as having products for “every type of skin,” a strategy that emphasizes inclusivity. However, while their products are available to everyone, they’re not necessarily suitable for all skin types or age groups.

The brand’s initial audience was clearly women over 25, as their formulations are packed with potent actives like retinol, glycolic acid, and peptides, ingredients designed for adult skin concerns. The recent surge in popularity among younger consumers, particularly Gen Alpha, is largely thanks to TikTok. These kids are drawn to the fun packaging and the sense of social status associated with luxury skincare.

Some suggest that Drunk Elephant could create a separate kids’ skincare line similar to Florence by Mills or Bubble but this approach might not land. Teens and tweens often seek aspirational, luxury products that make them feel mature, not juvenile. Instead, Drunk Elephant might benefit from introducing Drunk Elephant Actives or Elephant Actives: a dedicated line for advanced formulations with clinical packaging targeted toward their original millennial audience. This could help distinguish their high-powered products while retaining their playful appeal for younger users.

The Aesthetics and Branding of Drunk Elephant

Drunk Elephant’s branding effortlessly blends youthful fun with professional sophistication. Its bold, colorful packaging not only attracts attention but is also highly functional. Moreover, a fun, light-hearted color palette has been carefully selected to make the brand feel approachable, yet polished enough to appeal to a wide range of consumers. From e-commerce rollovers to shelf presentations, every detail has been thoughtfully designed, ensuring a cohesive and visually striking experience.

1.Visual Appeal Across Platforms

The use of illustrations on their website and social media further enhances an approachable and playful vibe. However, clean typography and subtle science-inspired elements prevent the aesthetic from appearing overly casual. As a result, the brand successfully maintains a balance between youthful energy and professional credibility.

2.Marketing and Social Media Strategy

Drunk Elephant’s marketing strategies have been executed brilliantly. Through influencer collaborations, viral social media moments, and playful hashtags like #DrunkenInLove, the brand keeps its content fresh, relatable, and easy to share. Consequently, these tactics resonate strongly with Millennials and Gen Z. Additionally, the brand has even captured the attention of Gen Alpha, who see Drunk Elephant as a symbol of social status. Not to mention, the quirky Drunk Elephant name adds an edgy charm, sparking curiosity while creating a lasting impression.

3.Innovative Product Strategies

Among its smartest ideas is the “Skin Smoothies” concept, which groups product applications into customizable recipes. Because of this strategy, consumers are given a fun and interactive way to address specific skin concerns. Furthermore, these recipes are easy to screenshot, share with friends, or shop online, making them highly convenient for busy consumers.

4.Relatability and Credibility

The presence of founder Tiffany Masterson in online content further enhances the brand’s relatability. At the same time, consistent showcasing of awards and accolades reinforces its credibility. Together, these elements position Drunk Elephant as both professional and approachable.

Drunk Elephant’s branding seamlessly integrates shareable aesthetics, engaging strategies, and innovative product design. As a result, the brand resonates deeply with Millennials, Gen Z, and even the youngest skincare enthusiasts from Gen Alpha.

Drunk Elephant Philosophy

Drunk Elephant isn’t just about vibes; it’s got a philosophy that hits different. The brand takes an “ingredient-elimination” approach, meaning it avoids the “Suspicious 6” to help your skin chill and reset.

What’s cool is that the products are made to work with your skin, not against it. No weird fragrances, no drying alcohols—just formulas that make your skin feel like it’s thriving. The cherry on top? Everything is made to mix and match, so you can create your own little skincare cocktail. It’s giving versatility, and we love that.

The Suspicious 6

This list is where Drunk Elephant really flexes its clean beauty creds. These are the ingredients you won’t find in any of their products:

1. Essential Oils: These might smell nice, but they can low-key irritate your skin.
2. Drying Alcohols: Say goodbye to that tight, dry feeling.
3. Silicones: No clogged pores or artificial smoothness here.
4. Chemical Sunscreens: They’re a no-go for sensitive skin.
5. Fragrance/Dyes: No unnecessary extras to mess with your glow.
6. Sodium Lauryl Sulfate (SLS): A harsh surfactant that’s a total skin barrier killer.

By eliminating these, Drunk Elephant aims to give your skin a detox. It’s like the ultimate “clean slate” for your face.

Drunk Elephant Smoothie Recipes

Drunk Elephant’s “Skin Smoothies” are here to make your skincare routine fun, customizable, and super simple. The idea is genius: just like you pick ingredients for your daily smoothie based on what your body craves, you can mix and match Drunk Elephant products to create your own skincare blend tailored to your skin’s needs. Whether it’s your a.m. glow-up or p.m. TLC, these Drunk Elephant Smoothie recipes let you treat your skin based on how it feels that day, because let’s be real, your skin doesn’t always need the same thing.

What makes this even cooler? Drunk Elephant’s unique, functional packaging is designed to double as a mixing station. Simply pump your serums, creams, or oils onto the flat, clean lid of a product, mix them together, and apply. No complicated layering or extra steps needed! The only exception is their Umbra sunscreens, which contain zinc oxide and need to be applied on their own since they’re designed to sit on top of the skin as a protective barrier.

To help you create your perfect blends, Drunk Elephant has an entire Smoothie Glossary on their website. This section is packed with pre-made Drunk Elephant Smoothie recipes for every skincare goal, from hydration to brightening to smoothing. The recipes are easy to screenshot, share with friends, or shop directly online, making it effortless to build a personalized skincare routine.

The best part? These smoothies are as flexible as they are effective. Your skin’s needs change with the seasons, your environment, and even your mood—so why shouldn’t your skincare routine change too? With Drunk Elephant Smoothie recipes, you can easily switch things up, ensuring your skin gets exactly what it needs when it needs it.

Comprehensive Categorization of Drunk Elephant Products

Skincare

Moisturizers and Their Star Ingredients

Drunk Elephant offers four moisturizers, each crafted with carefully selected ingredients to address specific skin concerns:

• Lala Retro Whipped Cream:
  • Key Ingredients: Ceramides, African oils (baobab, kalahari melon, mongongo, marula, and ximenia).
  • What It Does: This rich moisturizer is infused with ceramides to reinforce the skin’s barrier and protect against water loss. African oils provide deep hydration and nourishment, making it ideal for dry or sensitive skin.
• Protini Polypeptide Cream:
  • Key Ingredients: Signal peptides, pygmy waterlily extract, and soybean folic acid ferment.
  • What It Does: This lightweight cream is packed with peptides to improve elasticity, firmness, and texture. Pygmy waterlily extract adds soothing hydration, while folic acid supports skin renewal.
• Virgin Marula Luxury Facial Oil:
  • Key Ingredient: 100% unrefined marula oil.
  • What It Does: This antioxidant-rich facial oil delivers intense hydration, neutralizes free radicals, and restores a natural glow. It’s ideal for dry or dull skin needing extra nourishment.
• Bora Barrier Repair Cream:
  • Key Ingredients: Ceramides, hyaluronic acid, and squalane.
  • What It Does: Formulated to calm and repair compromised skin, this cream strengthens the barrier while delivering lightweight, soothing hydration. Hyaluronic acid plumps the skin, and squalane locks in moisture.

Drunk Elephant’s moisturizers cater to various skin needs while incorporating biocompatible, high-quality ingredients to ensure optimal results.

Serums

Drunk Elephant’s range of serums is designed to cater to a variety of skin concerns, offering solutions that work harmoniously with the skin. Each serum focuses on a specific need, whether it’s hydration, brightening, exfoliation, or a natural glow. These serums are not only effective but also formulated with clean, biocompatible ingredients that are gentle yet powerful.

1.C-Firma Fresh Day Serum

To begin with, the C-Firma Fresh Day Serum is designed to brighten and firm the skin, targeting uneven tone and photodamage. This Vitamin C powerhouse works by boosting radiance while diminishing the signs of aging. Activated just before its first use to ensure potency, it helps protect against environmental stressors throughout the day. Additionally, it is formulated at a pH of 2.5 for optimal absorption and remains free of essential oils, silicones, and fragrances.

2.T.L.C. Framboos Glycolic Night Serum

Next, the T.L.C. Framboos™ Glycolic Night Serum provides effective chemical exfoliation while remaining gentle on the skin. It resurfaces dull, congested areas, minimizing the look of pores and refining uneven texture. Furthermore, it targets breakouts and excess oil, leaving skin noticeably smoother and more vibrant. With a skin-friendly pH of 3.5, it is suitable for evening use and perfect for those seeking to address multiple concerns overnight.

3.B-Hydra Intensive Hydration Serum

For those struggling with dryness, the B-Hydra™ Intensive Hydration Serum offers immediate and long-lasting moisture. It works by enhancing the skin’s water-retention abilities while improving its barrier function. Over time, the complexion is left more illuminated and healthier-looking. In addition, its pH of 5.7 ensures compatibility with all skin types.

4.O-Bloos Rosi Drops

Moving on to a unique serum, O-Bloos Rosi Drops deliver a natural flush of color while providing skincare benefits. The formula replenishes the skin’s barrier with omega-rich ingredients and boosts elasticity and suppleness. Designed to mix seamlessly with other Drunk Elephant products, it allows for a custom glow. Its pH of 5.5 ensures gentle use while complementing most skin tones.

5.D-Bronzi Anti-Pollution Sunshine Drops

Similarly, the D-Bronzi™ Anti-Pollution Sunshine Drops offer a sun-kissed, bronzy tint with added antioxidant benefits. These drops not only add warmth to the complexion but also defend against environmental stressors. By replenishing essential lipids, they promote a healthier skin barrier. Like O-Bloos, they can be mixed with any Drunk Elephant product, making them versatile and easy to incorporate into your routine.

6.C-Luma Hydrabright Serum

Another standout is the C-Luma™ Hydrabright Serum, which targets hyperpigmentation and post-breakout marks. By fading discoloration and improving clarity, it leaves the skin more luminous and even-toned. Its hydrating properties are delivered instantly and continue over time, ensuring a brighter and healthier appearance. With a pH of 6.5, it is gentle and suitable for daily use.

7.Protini Powerpeptide Resurf Serum

Finally, the Protini™ Powerpeptide Resurf Serum combines gentle exfoliation with anti-aging benefits. This multitasking serum firms the skin while reducing fine lines and wrinkles. It accelerates skin renewal and boosts hydration, leaving the complexion smoother and more vibrant. With a pH of 3.5, it delivers effective results while remaining gentle enough for regular use.

Masks and Treatments

1.Bouncy Brightfacial

A-Passioni Retinol Cream restores bounce, resilience, and brightness with retinol, plant oils, and superfoods. Vitamin F and passionfruit, apricot, marula, and jojoba oils replenish lipids. Kale and winter cherry extract protect against environmental stressors. The pH of 5.8 helps even tone and texture. This cream promotes a youthful, healthy look while excluding essential oils, silicones, fragrances/dyes, and solvent alcohols.

2.T.L.C. Sukari Babyfacial

T.L.C. Sukari Babyfacial™ exfoliates pores and removes dead skin cells, revealing smoother, baby-soft skin. It improves texture, elasticity, clarity, and radiance. Formulated at a pH of 3.5, it provides effective exfoliation. Pair it with Virgin Marula Oil for added hydration and soothing. Free of essential oils, silicones, fragrances/dyes, and solvent alcohols, it suits most skin types.

3.F-Balm Electrolyte Waterfacial

F-Balm Electrolyte Waterfacial is a hydrating overnight mask that rehydrates parched skin, leaving it soft and refreshed. Tiny vitamin F beads burst during application, delivering extra emollience and restoring hydration. Formulated at a pH of 5.7, it is free of essential oils, silicones, fragrances/dyes, and solvent alcohols. This gentle treatment works effectively for all skin types.

4.Wonderwild Miracle Butter

Wonderwild Miracle Butter is a concentrated salve that nourishes and restores compromised skin. With marula, cupuaçu, mango, and shea butters, it shields skin from stressors and replenishes vital lipids. It provides hydration and relief to areas needing extra care, like dry elbows, cracked heels, and chapped lips. Free of essential oils, silicones, fragrances/dyes, and solvent alcohols, it suits all skin types.

5.A-Passioni Retinol Cream

A-Passioni Retinol Cream combines retinol with plant oils and superfoods to restore skin’s bounce, resilience, and brightness. Vitamin F, passionfruit, apricot, marula, and jojoba oils replenish lipids, while kale and winter cherry extract protect against stressors. Formulated at a pH of 5.8, it evens tone and texture, promoting a youthful and healthy appearance. Free of essential oils, silicones, fragrances/dyes, and solvent alcohols, it is perfect for those seeking visible renewal and clarity.

Cleansers

Beste No. 9 Jelly Cleanser

Beste No. 9 Jelly Cleanser gently removes dirt, oil, and makeup without leaving any residue behind. Formulated to cleanse thoroughly while maintaining the skin’s balance, it leaves skin feeling clean, soft, and never stripped. With a skin-friendly pH of 5.5, it is free of essential oils, silicones, solvent alcohols, fragrances/dyes, and sulfate surfactants, making it a gentle yet effective choice for all skin types.

Slaai Makeup-Melting Butter Cleanser

Slaai™ Makeup-Melting Butter Cleanser is a transformative oil-to-milk formula that effortlessly melts away makeup, impurities, and excess oil. Applied to a dry face with dry hands, it begins working immediately to cleanse the skin while leaving behind a dewy glow. Gentle enough for use around the eyes, it rinses cleanly without residue. Free of essential oils, silicones, solvent alcohols, fragrances/dyes, and sulfate surfactants, it’s suitable for all skin types and ideal for daily use.

E-Rase Milki Micellar Water

E-Rase Milki Micellar Water gently lifts away makeup, dirt, and impurities while replenishing and nourishing the skin. Suitable for use all over the face, including the eye area and lips, it provides a quick refresh without the need to rinse. Ideal for on-the-go or as part of your nighttime routine, it can be used before, after, or in place of cleansing. Formulated at a pH of 5.0, it’s 100% free of essential oils, silicones, solvent alcohols, fragrances/dyes, and sulfate surfactants, making it perfect for all skin types.

Pekee Bar

Pekee Bar is a gentle cleansing bar that promotes moisture retention, leaving skin feeling firmer and more elastic. Unlike traditional soaps with a high pH of 9 or more, Pekee Bar is formulated at a skin-friendly pH of 6.5 to maintain the skin’s natural balance. It is 100% free of essential oils, silicones, solvent alcohols, fragrances/dyes, and sulfate surfactants, making it suitable for all skin types. For best results, store it in a dish that allows drainage to keep the bar dry between uses.

Juju Bar

Juju Bar is an exfoliating cleansing bar that dissolves excess oil and clears pore-clogging debris. With its creamy lather, it gently removes dead skin cells from the surface, leaving the skin softer, smoother, and clearer. Unlike traditional soaps with a high pH of 9 or more, Juju Bar is formulated at a skin-friendly pH of 6.3, making it gentle yet effective. It is 100% free of essential oils, silicones, solvent alcohols, fragrances/dyes, and sulfate surfactants. To preserve its integrity, store it in a dish that allows water to drain, ensuring the bar stays dry between uses.

Sun Protection

Umbra Sheer Mineral Cream SPF 30/PA+++

Umbra Sheer Mineral Cream SPF 30/PA+++ protects skin with 100% mineral broad-spectrum coverage using zinc oxide. The lightweight, non-pilling formula blends easily and works well for daily use on all skin types, including sensitive skin.

Its PA+++ rating ensures high UVA protection, helping to defend against long-term sun damage. (The PA system uses plus signs to indicate UVA protection levels, with PA++++ being the highest.) Umbra Sheer avoids essential oils, silicones, fragrances, dyes, solvent alcohols, and chemical sunscreens, staying true to Drunk Elephant’s clean, skin-friendly philosophy.

Umbra Tinte Mineral Cream SPF 30/PA+++

It delivers 100% mineral broad-spectrum protection with zinc oxide, shielding skin from harmful UVA and UVB rays. Its non-pilling, lightweight, and highly blendable formula works perfectly for daily use, even on sensitive skin.

With a PA+++ rating, this sunscreen ensures high UVA protection, reducing risks of long-term sun damage. The PA system uses plus signs to indicate UVA defense levels, with PA++++ representing the highest protection. Umbra Tinte avoids essential oils, silicones, fragrances, dyes, solvent alcohols, and chemical sunscreens, ensuring a clean and skin-friendly experience.

Umbra Cocoa Mineral Cream SPF 30/PA+++

It delivers 100% mineral broad-spectrum protection with zinc oxide. Lightweight and non-pilling, it blends easily and works well for all skin types, including sensitive.

With a PA+++ rating, it ensures high UVA protection to reduce sun damage. Rated 4.6, it stands out as one of the best mineral creams for daily use. Free from essential oils, silicones, fragrances, dyes, solvent alcohols, and chemical sunscreens, it offers clean, skin-friendly protection with a natural tint.

Eyes and Lips

Ceramighty AF Eye Balm

Ceramighty AF Eye Balm restores and preserves elasticity while soothing the delicate eye area. Enriched with oat extracts, it calms the skin and reduces the appearance of fatigue for a refreshed look. Formulated at a skin-friendly pH of 5.5, it avoids essential oils, silicones, fragrances/dyes, and solvent alcohols, making it ideal for sensitive eyes.

C-Tango Multivitamin Eye Cream

C-Tango Multivitamin Eye Cream refreshes and restores radiance to the eye area. Powerful enough to tackle stubborn signs of damage yet gentle enough for both a.m. and p.m. use, it brightens and revitalizes tired skin. Formulated at a skin-friendly pH of 6.8, it is free of essential oils, silicones, fragrances/dyes, and solvent alcohols, ensuring a clean and effective treatment.

A-Shaba Complex Eye Serum

A-Shaba Complex Eye Serum boosts elasticity while reducing the appearance of fine lines, wrinkles, and puffiness around the eyes. By supporting collagen production, it promotes firmer, healthier skin and defends against UV and environmental free radical damage. Formulated at a skin-friendly pH of 5.5, it is free of essential oils, silicones, fragrances/dyes, and solvent alcohols, ensuring gentle yet effective care for the delicate eye area.

Lippe Balm

Lippe Balm nourishes and protects lips with a blend of shea butter, avocado oil, and cranberry seed oil. Enriched with peptides and sea fern algae, it enhances the lips’ appearance by creating a plumper look and a more defined lip line. Green tea leaf and vitamin C provide antioxidant protection against free radicals and environmental stressors. Free from essential oils, silicones, fragrances/dyes, and solvent alcohols, it keeps lips smooth and in perfect condition.

Hair Care

Silkamino Mega-Moisturizing Shampoo

Silkamino Mega-Moisturizing Shampoo restores and strengthens hair with silk amino acids and proteins that rebuild weakened bonds. It boosts shine, locks in moisture, and transforms dry, damaged strands into softer, smoother, and more manageable hair. Enriched with vanilla fruit extract for antioxidant and scalp-calming benefits, it offers a subtle sweet scent that fades quickly. Formulated at a scalp-friendly pH of 6.4, it is 100% free of essential oils, silicones, dyes, and solvent alcohols.

Laini Latherless Conditioning Co-Cleanser

Laini Latherless Conditioning Co-Cleanser is designed to provide the gentlest, most scalp-supportive cleanse possible. Not only does it soften and detangle, but it also fights frizz, leaving hair more manageable and smooth. Furthermore, its fatty-acid-rich oils deliver moisture without weighing hair down, ensuring a light and healthy feel. With a scalp-friendly pH of 3.5, this co-cleanser is 100% free of essential oils, silicones, dyes, and solvent alcohols, making it an excellent choice for maintaining balanced and nourished hair.

Cocomino Glossing Shampoo

Cocomino Glossing Shampoo not only enhances hair with strength, smoothness, and shine but also acts as a heat protectant to safeguard strands. Furthermore, it improves manageability, giving hair a healthier appearance with noticeable body and bounce. In addition, the formula helps boost water content and prevents dehydration, ensuring hair stays moisturized and vibrant. Moreover, a blend of sweet almond oil and almond extract provides a light almond scent that dissipates quickly. Formulated at a scalp-friendly pH of 5.5, it is 100% free of essential oils, silicones, dyes, and solvent alcohols, making it a nourishing choice for all hair types.

Silkamino Mega-Moisturizing Masker

Silkamino Mega-Moisturizing Masker deeply conditions hair, infusing strands with silk amino acids and proteins to rebuild weakened hair bonds. Additionally, it replenishes and seals in moisture, restoring shine, touchability, and a natural bounce. Furthermore, the formula includes vanilla fruit extract, which provides antioxidant and scalp-calming benefits while offering a subtle, sweet scent that dissipates quickly. With a scalp-friendly pH of 4.3, it is 100% free of essential oils, silicones, dyes, and solvent alcohols, making it a perfect choice for all hair types seeking hydration and strength.

Cocomino Marula Cream Conditioner

Cocomino Marula Cream Conditioner strengthens and fortifies the hair shaft, helping to fight frizz and static while protecting against damage caused by heat styling and color treatments. Moreover, it enhances manageability, leaving hair with visible body, bounce, and a healthier appearance.

Additionally, the formula does not rely on silicones, which means it requires a little extra time to work its magic. Furthermore, it features a blend of moisturizing sweet almond oil and almond extract, providing a light almond scent that dissipates quickly. With a scalp-friendly pH of 3.6, it is 100% free of essential oils, silicones, dyes, and solvent alcohols, ensuring clean and nourishing care for all hair types.

T.L.C. Happi Scalp Scrub

T.L.C. Happi Scalp Scrub effectively breaks down dead skin cells and styling-product buildup on the scalp, thanks to its 10% AHA/BHA formula and biodegradable exfoliating beads. Additionally, it keeps the scalp nourished, flake-free, and balanced, promoting a healthier scalp environment.

Furthermore, this scrub is specifically designed to work efficiently within just 10 minutes, making it a quick yet powerful treatment. Moreover, it includes a blend of moisturizing sweet almond oil and almond extract, which provides a light almond scent that dissipates quickly. Formulated at a scalp-friendly pH of 3.7, it is 100% free of essential oils, silicones, dyes, and solvent alcohols, ensuring gentle yet effective care for all scalp types.

Body Care

Sili Body Lotion

Sili Body Lotion combines nourishing plant oils, butters, squalane, strengthening amino acids, and ceramides to deliver deep hydration while restoring lost moisture. Additionally, it locks in hydration and defends against environmental stressors that cause dryness and damage.

Furthermore, fruit-derived antioxidants provide powerful protection against free radical damage, ensuring skin stays healthy and resilient. Moreover, the formula features a blend of sweet almond oil and almond extract, giving it a light, natural scent that dissipates quickly. Formulated at a skin-friendly pH of 4.2, it is 100% free of essential oils, silicones, dyes, and solvent alcohols, making it perfect for daily use on all skin types.

Sili Whipped Body Lotion

Sili Whipped Body Lotion intensely nourishes dry or sensitized skin with fatty-acid-rich plant oils, providing lasting hydration and softness. Additionally, it helps reduce redness and calms stressed skin, ensuring a smoother and more balanced appearance.

Moreover, the formula includes powerful antioxidants that defend against environmental free radical damage, protecting the skin from daily stressors. Furthermore, vanilla fruit extract delivers added antioxidant benefits while soothing the skin and leaving behind a light, sweet scent that dissipates quickly. With a skin-friendly pH of 5.2, it is 100% free of essential oils, silicones, dyes, and solvent alcohols, making it suitable for everyday use on all skin types.

Kamili Cream Body Cleanser

Kamili Cream Body Cleanser effectively washes away dirt and impurities, leaving the skin feeling refreshed and balanced. Moreover, it calms, nourishes, and softens the skin, making it suitable for all types, even the most sensitive.

Additionally, the formula includes a blend of sweet almond oil and almond extract, which creates a light, natural almond scent that fades quickly. Furthermore, with a skin-friendly pH of 5.0, it ensures a gentle cleanse without compromising the skin barrier. As it is 100% free of essential oils, silicones, dyes, and solvent alcohols, it provides a clean and soothing experience for daily use.

T.L.C. Glycolic Body Lotion

T.L.C. Glycolic Body Lotion gently smooths and refines rough, bumpy skin while addressing areas of uneven tone. Additionally, its antioxidant-rich plant oils and butters work to soothe and moisturize dry, irritable skin, leaving it softer and more balanced.

Furthermore, powerful electrolytes provide essential hydration and protect against environmental stressors, ensuring skin stays nourished and resilient. With a skin-friendly pH of 3.5, this lotion effectively exfoliates while remaining gentle on the skin. As it is 100% free of essential oils, silicones, dyes, and solvent alcohols, it’s a clean and effective choice for achieving smooth, healthy-looking skin.

Sugared Koffie Almond Milk Body Scrub

Sugared Koffie Almond Milk Body Scrub combines moisturizing plant oils with powdered coffee beans and brown sugar crystals to exfoliate and nourish the skin. Additionally, it rinses easily, leaving the skin below the neck soft, flake-free, and balanced.

Moreover, the scrub has a sweet, rich scent reminiscent of sugared coffee, thanks to its natural ingredients, though it contains no added fragrance or essential oils. As it is 100% free of essential oils, silicones, dyes, and solvent alcohols, it provides a clean, nourishing exfoliation experience for all skin types.

Sweet Pitti Deodorant Cream

Sweet Pitti Deodorant Cream effectively eliminates stubborn odor-causing bacteria while absorbing excess moisture to keep skin fresh. Additionally, a blend of barrier-supportive plant oils, marula, and shea butters replenishes dry, irritable skin, leaving it nourished and comfortable.

Furthermore, the formula is designed with a skin-friendly pH of 4.0, ensuring gentle care even for sensitive skin. As it is 100% free of essential oils, silicones, dyes, and solvent alcohols, it provides clean and reliable odor protection without irritation.

Scrubbi Bamboes Body Cleanser

It cleanses, exfoliates, and gently buffs away dry, rough areas, effectively removing sweat, grime, and excess oils. Additionally, it rinses off easily, leaving the skin feeling incredibly soft, smooth, and refreshed.

Furthermore, the formula helps maintain hydration levels by preventing water loss and improving barrier strength, ensuring long-lasting moisture. Enriched with vanilla fruit extract, it provides antioxidant and skin-calming benefits along with a naturally sweet scent that dissipates quickly. Formulated at a skin-friendly pH of 5.3, it is 100% free of essential oils, silicones, dyes, and solvent alcohols, making it perfect for daily use.

Hero Products: Drunk Elephant’s Bestsellers

If you’ve scrolled through TikTok or Insta, you’ve probably seen these all over:

Protini Polypeptide Cream

A Drunk Elephant bestseller, owes its popularity to TikTok’s viral beauty trends and its innovative, eco-friendly packaging. This peptide-packed gel-cream moisturizer hydrates while visibly improving tone, texture, and firmness, earning rave reviews from influencers who love its lightweight feel and instant results. Its sleek pump-top jar and refillable design make it both mess-free and sustainable, aligning with eco-conscious values and adding to its appeal. Clinically proven to reduce fine lines, wrinkles, and uneven texture while boosting hydration and radiance, Protini Polypeptide Cream has become a skincare staple for those seeking effective results with a touch of viral glam.

C-Firma Fresh Day Serum

One of Drunk Elephant’s bestsellers, is a super-potent 15% vitamin C serum that firms, brightens, and tackles signs of photoaging. Designed to be mixed by you before its first use, it ensures maximum ingredient potency and long-lasting freshness. This cult-favorite serum reveals a brighter, firmer, and more even-looking complexion while noticeably diminishing signs of aging and photodamage. Formulated at a skin-friendly pH of 2.5, it is 100% free of essential oils, silicones, fragrances/dyes, and solvent alcohols, making it a trusted choice for skincare enthusiasts everywhere.

B-Hydra Intensive Hydration Serum

B-Hydra Intensive Hydration Serum is considered one of Drunk Elephant’s bestsellers because of its ability to deliver both immediate and long-lasting hydration. It is formulated to strengthen the skin’s barrier, allowing moisture to be retained effectively over time. Additionally, the serum promotes a smoother texture and a more illuminated complexion, making the skin appear visibly healthier. Clinically proven results have shown that 97% of users experienced smoother skin, while 93% noticed improved hydration and radiance. Moreover, the inclusion of sodium hyaluronate—a more penetrating form of hyaluronic acid—ensures intense hydration below the skin’s surface. Designed for all skin types, this serum is formulated at a skin-friendly pH of 5.7 and is 100% free of essential oils, silicones, fragrances/dyes, and solvent alcohols, making it a trusted solution for dehydrated skin.

Lala Retro Whipped Cream

Lala Retro Whipped Cream strengthens the skin’s barrier with barrier-supportive ceramides, protecting against water loss while maintaining long-lasting hydration. Its rich formula creates a protective layer that locks in moisture and allows the skin to function at its best. Additionally, it defends against the effects of everyday stressors, keeping the skin balanced and resilient.

Founder Tiffany Masterson highlights that ceramides act like mortar holding skin cells (the bricks) together, helping to lock in hydration and protect against visible damage. By replenishing these natural lipids, Lala Retro™ nourishes the skin’s barrier, providing what it needs to stay healthy and thrive. Formulated at a skin-friendly pH of 5.2, it remains 100% free of essential oils, silicones, fragrances/dyes, and solvent alcohols, making it a go-to moisturizer for all skin types.

T.L.C. Framboos Glycolic Night Serum

Is also one of Drunk Elephant’s bestsellers, it is a high-tech AHA/BHA gel serum that resurfaces dull, congested skin. It works to clear and minimize the look of pores, refine uneven texture, and smooth fine lines and wrinkles. Additionally, it targets breakouts, blemishes, and excess oiliness, leaving skin noticeably healthier and more radiant.

Clinically proven results show that 98% of users experienced smoother skin, 93% agreed their skin appeared restored to a radiant glow, and 92% noticed improved dullness. Formulated at a skin-friendly pH of 3.5, this serum delivers an effective level of chemical exfoliation without compromising skin balance. Like all Drunk Elephant products, it is 100% free of essential oils, silicones, fragrances/dyes, and solvent alcohols, making it suitable for all skin types looking for a transformative nighttime treatment.

A-Passioni Retinol Cream

A-Passioni Retinol Cream, a Drunk Elephant bestseller, combines the transformative power of retinol with nourishing oils and superfood-rich ingredients to rejuvenate the skin. It helps restore bounce, resilience, and clarity while evening skin tone and smoothing texture. The formula, enriched with Vitamin F, passionfruit, apricot, marula, and jojoba oils, replenishes essential lipids, while kale and winter cherry provide defense against environmental stressors.

Founder Tiffany Masterson explains her journey with retinol, initially avoiding it due to misconceptions but later recognizing its antioxidant power to teach skin cells to act younger. A-Passioni can be mixed with other products for customized application, allowing users to gradually introduce retinol into their routines at their own pace. Formulated at a skin-friendly pH of 5.8, this silicone-free cream suits all ages and skin types.

With its clean, biocompatible formulation—100% free of essential oils, silicones, fragrances/dyes, and solvent alcohols—A-Passioni™ Retinol Cream delivers a skin reboot, helping users achieve a youthful, radiant complexion.

Bora Barrier Repair Cream

Is a powerhouse moisturizer designed to restore and support even the driest, most fragile skin. Its reparative formula strengthens the skin barrier while encouraging the natural synthesis of collagen, vital lipids, and hyaluronic acid. This helps minimize the appearance of fine lines and wrinkles, leaving the skin firmer and more youthful.

Perfect for chronically dry skin, compromised barriers, and mature skin that struggles to retain moisture, Bora Barrier delivers deep, absorbable hydration that lasts up to 24 hours. Packed with lipids, minerals, ceramides, and antioxidants, it soothes the skin, reduces visible redness, and restores a healthy, bouncy complexion. Formulated at a skin-friendly pH of 5.1, it is 100% free of essential oils, silicones, fragrances/dyes, and solvent alcohols, making it gentle yet incredibly effective.

C-Tango Multivitamin Eye Cream

C-Tango Multivitamin Eye Cream is a rich, restorative eye treatment that combines five forms of non-acidic, brightening vitamin C with eight skin-strengthening peptides to deliver visibly firmer, brighter, and stronger-looking skin. Designed for both morning and evening use, this buttery formula effectively refreshes and restores radiance while addressing stubborn signs of damage, including hyperpigmentation around the delicate eye area.

Founder Tiffany Masterson created C-Tango in response to requests for a more moisturizing alternative to Shaba Eye Serum, crafting a cream that provides intense hydration and targeted brightening benefits. Formulated at a skin-friendly pH of 6.8, C-Tango is 100% free of essential oils, silicones, fragrances/dyes, and solvent alcohols, making it gentle enough for all skin types.

The Drunk Life: Beyond Skincare with Drunk Elephant

Drunk Elephant extends its clean beauty philosophy into the world of lifestyle and everyday essentials through The Drunk Life collection. These non-skincare products are designed to seamlessly blend style, practicality, and sustainability, reflecting the brand’s signature playful aesthetic. From eco-friendly robes crafted from recycled materials to trendy hats and totes, The Drunk Life is about adding a splash of Drunk Elephant’s energy to every part of your routine.

The collection caters to those who love self-care with a twist, offering functional accessories that elevate daily rituals. Whether it’s organizing skincare with a dopp kit, massaging your scalp for a little extra relaxation, or simply stepping out in a statement bucket hat, these items embody Drunk Elephant’s bold and vibrant character. Every product in The Drunk Life collection is thoughtfully designed, ensuring that practicality meets personality.

For fans of the brand, The Drunk Life is more than just a set of accessories—it’s an extension of the Drunk Elephant lifestyle. Whether you’re lounging in a colorful robe, keeping skincare organized in a shower caddy, or flaunting your favorite logo on a tote, the Drunk Life allows you to carry a piece of Drunk Elephant with you, wherever you go.

Drunk Elephant Pregnancy Safe Products

Congratulations on this exciting new chapter! If you’re wondering about Drunk Elephant pregnancy safe products, the good news is that most of their line is suitable for expectant and nursing moms. Drunk Elephant avoids harsh ingredients like retinol and chemical sunscreens, making their products gentle and effective.

That said, a few items are best avoided during pregnancy: A-Passioni Retinol Cream and A-Gloei Retinol Oil (due to retinol) and T.L.C. Sukari Babyfacial  (which contains 2% salicylic acid). While these ingredients are generally considered low-risk, Drunk Elephant prefers a cautious approach.

If you’re looking for safe options, consider these top choices:

• B-Hydra Intensive Hydration Serum to deeply hydrate the skin.
• Lala Retro Whipped Cream to protect and nourish the skin barrier.
• Beste No. 9 Jelly Cleanser for a gentle and thorough cleanse.

As always, consult with your healthcare provider before adding new products to your routine. With Drunk Elephant pregnancy safe products, you can maintain healthy, glowing skin while avoiding unnecessary risks during this special time.

Who Should Use Drunk Elephant Skincare?

You might be wondering, “Is Drunk Elephant really for me?” The truth is, not everyone needs to splurge on their products. If your skin is relatively normal—no dryness, sensitivity, or major texture issues. you’re better off sticking with simpler, affordable options like CeraVe, Neutrogena, or La Roche-Posay.

For a basic routine, all you need is to wash your face at night, apply a lightweight lotion, and call it a day. Drunk Elephant, on the other hand, is a game-changer if your skin’s acting up—think dryness, dullness, or uneven tone. It’s designed for people who need a little extra TLC in their skincare, not for those who already have their glow on lock. Save your coins if your skin doesn’t need it!

When it comes to certain Drunk Elephant products, many are geared toward addressing advanced concerns like fine lines, wrinkles, and uneven texture. If you have young, balanced skin, some of their heavy-hitters may be unnecessary or even too strong. Let’s take a closer look at the products that might not be ideal for younger users.

Drunk Elephant Products That Aren’t Ideal for Young Skin

Why These Ingredients May Not Be Suitable

Powerful actives like retinol, glycolic acid, vitamin C, and peptides are highly effective but are typically formulated for mature or compromised skin. If your skin is youthful and balanced, these ingredients can sometimes be too much. For young skin, overusing strong formulations can lead to irritation, unnecessary exfoliation, or overwhelming the skin barrier.

1. Products with Retinol

• A-Passioni Retinol Cream
  • Contains 1.0% vegan retinol to reduce fine lines and uneven skin tone.
  • Retinol can be harsh on young skin that doesn’t need active cell turnover or anti-aging.
• Shaba Complex Firming Eye Serum
  • Features retinol and 3% caffeine to smooth fine lines and firm the under-eye area.
  • Best for more mature skin, this formula can be too intense for younger eyes.

2. Products with Glycolic Acid

• T.L.C. Framboos Glycolic Night Serum
  • Combines 10% AHA (glycolic acid) and 1% BHA (salicylic acid) to exfoliate and refine skin texture.
  • While it’s a savior for dull or aging skin, younger skin rarely needs such heavy-duty exfoliation.
• T.L.C. Sukari Babyfacial
  • Contains 25% AHA and 2% BHA, making it one of the brand’s most intense resurfacing treatments.
  • Designed to combat visible signs of aging, it’s far too strong for younger, balanced skin.
• Protin Powerpeptide Resurf Serum
  • With 10% lactic acid (a milder AHA) and peptides, this serum resurfaces and hydrates simultaneously.
  • Great for texture issues, but unnecessary for skin that hasn’t started showing signs of aging.

3. Products with Vitamin C

• C-Firma Fresh Day Serum
  • Contains 15% L-ascorbic acid, a potent form of vitamin C that brightens and fights free radical damage.
  • While effective for dull or sun-damaged skin, it’s overkill for younger skin that doesn’t need this level of antioxidant power.
• C-Tango Multivitamin Eye Cream
  • Formulated with five forms of vitamin C and peptides to firm and brighten the under-eye area.
  • Best for tackling dark circles or fine lines, this product offers more than what young skin typically requires.

4. Products with Peptides

• Protini Polypeptide Cream
  • Packed with signal peptides and amino acids to improve elasticity and reduce fine lines.
  • This anti-aging moisturizer is ideal for mature skin but excessive for younger users without visible aging concerns.
• Protini Powerpeptide Resurf Serum
  • Contains 11 peptides to strengthen skin while resurfacing it with 10% lactic acid.
  • Overkill for youthful, healthy complexions.

5. Bora Barrier Repair Cream

• Key Actives: Designed to repair and strengthen the skin’s barrier with nourishing, barrier-boosting ingredients.
• Why It’s Not Ideal: This product is great for compromised or aging skin barriers but may be too rich and unnecessary for younger skin with no barrier concerns.

If your skin is youthful and healthy, you don’t need heavy-hitting ingredients like retinol, glycolic acid, or high concentrations of vitamin C. These products are best saved for when your skin starts to show signs of aging or when specific concerns like texture, dullness, or wrinkles arise. For now, a simple, hydrating routine will keep your glow going strong.

Drunk Elephant – The Good and The Bad

Drunk Elephant has carved a niche for itself in the skincare industry with its commitment to clean, biocompatible ingredients and innovative formulations. However, like any brand, it has its strengths and weaknesses, particularly when it comes to its suitability for different age groups and skin concerns.

For millennials, the brand’s focus on potent actives, luxurious textures, and “mix it up” philosophy fits well with their often well-established skincare routines and targeted concerns, such as fine lines, hyperpigmentation, and hydration. These products excel in addressing those needs with scientifically-backed formulations.

For younger skin, however, the appeal may not be as strong. Many of Drunk Elephant’s products feature rich formulations or concentrated actives that could be overkill for youthful skin that thrives on simplicity and minimal intervention. Younger users might find that the brand’s offerings are not as essential for their skin’s current needs, especially if overuse of actives leads to sensitivity or imbalance.

In the end, the efficacy of Drunk Elephant’s products depends largely on understanding your skin’s unique requirements and using the right products in the right way. For some, it might be a transformative addition to their skincare arsenal; for others, it might be better left for a later stage in life. Choose wisely, and let your skin’s needs—not trends guide you.

Conclusion

Now that you know the good and the bad, I might conclude that one should not purchase a product without a clear understanding of its purpose and ingredients. While Drunk Elephant offers clean, biocompatible formulations with a strong focus on active ingredients, skincare is not one-size-fits-all.

Blindly following trends or relying on attractive packaging can lead to disappointment or even adverse reactions. Instead, take the time to evaluate each product against your specific skin needs. Look beyond the buzzwords and marketing claims to assess if the ingredients align with your skin type, concerns, and goals. Whether it’s a hydration boost or targeted treatment for fine lines, the key to success lies in knowing your skin and choosing wisely.

Drunk Elephant may be a game-changer for some, while for others, its products might not align with their current skincare needs—particularly for younger skin that doesn’t require intensive active ingredients. The choice ultimately depends on you and your commitment to understanding what your skin truly needs.